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Applied Ballardianism: Memoir from a Parallel Universe (Urbanomic / K-Pulp)

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Review

This is a book of critical epistemology, of questioning what it is we know, what it is we can know, about and through literary texts. The refracted fluorescence of our own critical passions and compulsions visits us outlandishly, like lights in the sky.―Brendan Gillott, Minor Literature[s]… a brilliantly written genre mashup … a wonderfully original mix of cultural theory, literary exegesis, travelogue and psychopathological memoir.―PD Smith, The Guardian

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Review

Applied Ballardianism is an astonishing book, part fictionalized hallucinatory memoir, part essential Ballard primer, all written in the style of the great man himself. Whether you're new to J.G. Ballard or a lifelong fan, this is a thrilling read, cut through with equal parts black humor, cultural insight, and existential horror.―Tim Maughan, author of Paintwork and Infinite DetailIn Applied Ballardianism, Simon Sellars has invented a genre all his own. But what is it, exactly? Postmodern autopathography? Rough Guide to the Desert of the Real? Notes toward a mental breakdown? The missing link between Ballard and Virilio, psychogeography and edgeland studies, Mad Max and Videodrome? One thing is certain: Applied Ballardianism is the only book you'll need when you're marooned on a concrete island, barricaded in a high rise that's descending into anarchy, or cast away on some Enewetak of the unconscious.―Mark Dery, author of I Must Not Think Bad Thoughts: Drive-By Essays on American Dread, American DreamsAt first, Simon Sellars appears to be a character in a J.G. Ballard novel. Then Ballard appears to be a character in a Simon Sellars novel. Then not just the characters but the whole setting and ambience appear to be at once Ballardian and Sellarsian. Then you finish the book and you seem to be a character in a novel the two of them conspired to write. And your perception of the world is never the same again.―McKenzie Wark, author of A Hacker Manifesto, Gamer Theory, and TelesthesiaAn intensely worked and engaged encounter. I admired the persistence, “honesty,” and elective madness. The storms carried me through, all the way.―Iain Sinclair

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Product details

Series: Urbanomic / K-Pulp (Book 1)

Paperback: 400 pages

Publisher: Urbanomic (October 23, 2018)

Language: English

ISBN-10: 0995455074

ISBN-13: 978-0995455078

Product Dimensions:

5.1 x 1.2 x 7.7 inches

Shipping Weight: 12.6 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#884,272 in Books (See Top 100 in Books)

Applied BallardianismMemoir from a Parallel UniverseSimon SellarsWhatever else Simon Sellars may have achieved with this decidedly odd, troubling and ultimately brilliant artefact, he has succeeded in creating a document that is thoroughly ‘Ballardian.’‘Ballardian’ is a comparatively recent term in pop-philosophy and cultural studies circles. Dubbed after the English author J.G. Ballard (1930-2009) it has even made the Collins English Dictionary where is in part defined as “resembling or suggestive of the conditions described in Ballard's novels and stories, esp dystopian modernity, bleak man-made landscapes, and the psychological effects of technological, social or environmental developments.” Known early on as a Sci-Fi writer, he was, more accurately, a writer of Psych-Fi, exploring the often-twisted psychology of his characters, some of whom were named James Ballard, after the author.Ballard had moments of both fame and infamy. Fame struck when Steven Spielberg adapted Ballard’s semi-autobiographical The Empire of the Sun, about the author’s upbringing during WWII. Infamy came earlier when his macabre novel Crash was published and it became widely known that the publisher’s reader rendered the verdict that “This author is beyond psychiatric help. Do Not Publish!” To put it as simply as possible, Crash explored the eroticism of the automobile accident. It was decidedly not for the faint of heart.Which brings us to the Melbourne-based Simon Sellars. Sellars has long held an obsessive, arguably almost unhealthy, fascination with both the author and his creative outpourings, penning many an essay on Ballard, conducting the thorough go-to website Ballardian.com and editing the exhaustive Extreme Metaphors: Interviews with J.G. Ballard 1967-2008 published by Fourth Estate in 2012. He is, in other words, an expert.But now things become fuzzy. In Applied Ballardianism: Memoir from a Parallel Universe, Sellars claims he had embarked on a PhD studying aspects of Ballard’s work. I say ‘claims’ because this is, after all, a “memoir” from a “Parallel Universe,” thus the PhD itself could be a fiction, a fantasised trigger for the ensuing events at the core of which would seem to be a severe nervous breakdown. That said, he most certainly talks the talk of someone undertaking a doctoral thesis in the zone of cultural studies. And Sellars knows his stuff, dropping relevant references and quotes from the likes of such European philosophers as Jean Baudrillard and Paul Virillio, citing relevant cinematic works and thoroughly dissecting and analysing the entirety of Ballard’s oeuvre with largely clinical detachment… at first.It is not unusual for students to struggle with the rigors of undertaking a PhD and, for some, undergoing real physical and psychological trauma, and this is clearly what happens to the fictional(?) Sellars in Applied Ballardianism. He bails from the process, not once, but twice, dragging his readers through his feelings about being a failure as an academic. He transforms himself into a successful travel writer (this part is decidedly true – Sellars has penned two books for Lonely Planet). He travels to Tangiers to pinpoint William S. Burroughs’ Interzone. But everywhere he travels he is haunted by the spectre of Ballard. He encounters random acts of violence, reaching a point where it is Sellars himself who generates the blood-letting. No matter where he goes or what he does it draws parallels with Ballard’s imaginary mis en scenes. The slippage from reality takes on an epic scale as he realises he is going irrevocably insane, just like a character in a Ballard novel.But is Sellars’ Applied Ballardianism a novel as we know it? The American cultural critic Mark Dery asks the same question: “But what is it, exactly? Postmodern autopathography? Rough Guide to the Desert of the Real? Notes toward a mental breakdown? The missing link between Ballard and Virilio, psychogeography and edgeland studies, Mad Max and Videodrome?” The answer is, in part, all of the above and even more.At times Applied Ballardianism reads like a mutated and malformed PhD thesis that has shed its footnotes and found a way to become eminently, thrillingly readable, a psychological roller coaster, a global adventure story that leads us back to in inner-city suburbs of Melbourne, a twisted fun-house mirror of Ballard’s own Shepparton outside of London. It is a metafiction throbbing with dark visions, a ‘memoir’ worthy of a David Cronenberg adaptation.It’s also a beautifully rendered analysis of the works of one of the 20th centuries most visionary authors, J.G. Ballard and whether or not in the ‘real’ world Simon Sellars achieved his doctorate, there can be no disputing that someone should grant him the honour – this is the best ‘thesis’ I have ever read.

I discovered this book by searching for all things Ballardian on Amazon. I found the title tantalising as I wondered what a working philosophy based on the writings of J G Ballard would be like. I was aware of the author’s name and work on ballardian.com and I have spent quite a bit of time reading the articles there, so I was very hopeful about this volume.I had intended to leave a short review that was somewhat tongue-in-cheek: “This author is beyond psychiatric help! 5 stars!” This would have been a reference to the review of J G Ballard’s “Crash”.This volume is very well written and is a page turner. The references to the books, movies, and associated research in the Ballardosphere, that are the musings of the protagonist, are worth the cost of the book in themselves. The excruciating honesty of the protagonist draws the reader in and allows the reader to empathise with his predicament, but there are also anti-heroic elements that are difficult for the reader to accept. I found the violence in the novel quite gritty and confronting, more so than the writings of J G Ballard which are enshrouded in a more surrealistic atmosphere. As an Australian reader, I was very interested in reading the protagonist’s findings on Melbourne.This volume is much more than a philosophical treatise or thesis and this realisation becomes clearer as the reader is propelled to the book’s startling and shocking denouement. The implications of the book’s conclusion will stay with the reader for a very long time!

I go through phases where I'm caught in an event horizon of despair. The solace of reading just deserts me. Worse, once i go to the bardo state of depression, I'm utterly alone. Thankfully, this time. something broke through, Simon's shaped charge of a novel. This little message from the future woke me up in some way, made me braver. Now I walk the bardo with Simon and his friends, Mr Ballard , Mr. Virilio, and Jean B.

if you've read all of ballard's work, or none of it, there's something in this pseudo-memoir/academic treatise for you. filled with references you will find yourself googling every few minutes, itself a phenomenon that ballard would have appreciated, this book is well worth your time.

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